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What’s hot in “natural” foods?

Take a look at what Claudia D. O’Donnell, Chief Editor of Prepared Foods, spotted recently at the Natural Products Expo West – the world’s largest natural and organics products trade show.

These types of trade shows are one of the best ways to identify trends.

Here are some of the trends Claudia found among the offerings of over 1,800 exhibitors.

Other interesting products:

Marathon of Miracles’ Baked Cashews in Added Calcium and Added Fiber varieties

Stone-Buhr’s Find the Farmer bakery mixes, which allow one to locate the farms from where grains for the flours were obtained (go to www.findthefarmer.com);

Jans’ 100% juices, in varieties such as lychee and soursop

SunOpta’s frozen Garden Green Garbanzos, with the label claims of “heart healthy,” “boosts immunity,” “provides energy” and “supports weight loss.”

Perky Jerky, a guarana-flavored, caffeinated beef jerky



Claudia concluded with this interesting side note of the meeting:

An undercurrent of the shifting regulatory landscape was also felt. An effigy of John McCain, who promoted and then withdrew his support of bill S. 3002 (which would impact dietary supplement regulations), was seen hanging over a toilet in one booth. Rumor also had it the FDA was “out in force” at the show, gathering information on products. As always, the show continues to both entertain and educate.

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